Maren Londahl-Smidt, LCSW is a private practice therapist, international speaker, and the only Profit for Keeps® Certified Coach working exclusively with therapists. She helps solo practitioners and group practice owners build a personalized cash flow system so they can pay themselves consistently, cover taxes and expenses, and design a practice that supports the life they want to live.

With over a decade of clinical work and 6+ years running her own self-pay practice in Raleigh, North Carolina, Maren saw the same pattern everywhere: skilled, full-caseload therapists who still had no system for what happens after the money comes in. Not because they weren't working hard enough. Because nobody taught them how.

That's what she built Balance & Beyond Coaching Solutions to solve. Using the Profit for Keeps® framework, she works with therapists in their real numbers and builds the system with them. Her work goes beyond teaching concepts. She sits with you in your actual finances and personalizes the system until it holds.

As a therapist with ADHD, she understands why standard financial advice doesn't stick and designs her approach accordingly. She's been featured on The Traveling Therapist Podcast, the Thriving with ADHD Podcast, Private Pay Practitioners, and as a speaker at the Pura Vida Private Practice Retreat in Costa Rica (returning January 2027).

When she's not working with clients, she's at the beach, traveling, or at the barn with her horse.